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商品編號： R1509K 出版日期： 2015/06/18 作者姓名： Teixeira, Thales S.;Gupta, Sunil 商品類別： Other 商品規格： 2429w 再版日期： 地域： 產業： E-commerce industry;Retail trade 個案年度： -
商品敘述：
A brick-and-mortar retailer searches for a response to ""showrooming."" This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1509X, and commentary-only, R1509Z.
涵蓋領域：
Competitive strategy;Customer experience;Customer relationship management;Customer retention;Customer service;Disruptive innovation;Mobile and wireless technology;Pricing strategy
相關資料：
, (HPT013), 9p, by Harvard Business Review;, (HTN013), 11p, by Harvard Business Review
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